OpenMarch
Valentines.

A seasonal social campaign for OpenMarch built around Valentine's Day — but the goal wasn't romance. It was awareness, baked into something people would actually share.

The challenge: showcase the app inside a piece of content that doesn't feel like an ad. Native to social, character-driven, ideally something that makes you laugh before you realize you've just watched a product demo.

A short-form character-driven skit that puts the app in a relatable, slightly absurd seasonal scenario.

Shot in cinema scope (2.39:1), edited for snap timing, and designed to be screen-grabbed and stilled. Every still you see below is from the cut — meaning every frame was composed like it could be a poster on its own.